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In the United States, Out of Home media is increasing compared to traditional media. It is estimated that the annual investment in OOH media for 2019 will exceeds $9 billion dollars. (Source: OAAA YTD 2019 x 2)
In a survey carried out by Nielsen, 90% of US Residents age 16 or older surveyed to have noticed any Out of Home advertising format in the past month and 80% have noted any OOH ads in the past week.In the same survey, responders recall seeing an Out Of Home Media in the past month in the following formats:
(Source: Nielsen Out-of-Home Advertising Study 2019 Edition)